Fitd values your trust and we take your privacy and the security of your personal information very seriously. This policy explains how we process the information we obtain from you.

Information we collect about you

When you use our services, through, the Fitd app, or another channel (our Services), we may ask you to share some of your personal information with us; this information will likely include your name, address, email address and other contact details.

You can also use some of our Services without providing any personal information. However even when you don’t provide information explicitly, we do collect and store information about how you use our website, your IP address, other technical information along with your geographic location. We do this to better understand how our customers use our Services and to inform future improvements to the services we offer.

We may record your telephone calls to us, and those from us to you. We do this so that we can review our interactions with you, and to improve the service we offer to you and our other customers.

The data controller in respect of our Services

For the purposes of the General Data Protection Regulation 2016 and the Data Protection Bill 2018, the data controller in respect of our Services is Fitd Furniture Ltd (a company registered in England and Wales, registration number 10512306), whose registered office is at 71-75 Shelton St, London, WC2H 9JQ.

You can contact us about your personal information at the address above or at; or 020 8050 2712.

Why we collect your personal information

Fitd processes your personal information as necessary to accept and fulfil your orders and to provide our Services to you. 

This means that we may need to share your personal information with third parties such as banks and payment intermediaries, delivery companies, and other specialist service providers. 

In certain circumstances we may be required to share your information with public authorities to comply with their legitimate requests.

Where and how we store your personal information

We store your personal information on secure servers and retain it for a reasonable period of time or for as long as the law requires.  

Your information may be transferred to, stored at and processed at a destination inside or outside the European Economic Area by our service providers. By submitting your personal information, you agree to this transfer, storage or processing. We take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy.  

Marketing consent for email, post, and telephone communications

We may ask you for your express consent to contact you by email, post, or telephone about our Services and other products and service we think may interest you.

You can stop us from contacting you for marketing purposes.  To ask us to stop please email or follow the links in any of our online communications.

Marketing consent for online ads

Periodically when you use our online Services we ask you to accept our cookies, when you accept, you consent to our use of cookies to provide Fitd ads to you online as well as for the other purposes explained in our Cookie Policy.

Use of Google Analytics

Fitd uses Google Analytics, a web analytics service provided by Google Inc. Google Analytics provides us with information, generated with a cookie stored on your device, about how you use our website and app (see our Cookie Policy for more information). 

This means that information conveyed by a cookie stored on your device may be transmitted to Google, Inc. Google Analytics helps us to evaluate your use of our website and app, compile reports on website activity and provides a number of other website and internet related services. 

In order to avoid being subjected to Google Analytics in the future, you can download and install a browser plug-in available here.


We may update this Privacy Policy from time to time. When we make changes, we’ll update the version number at the top of the Privacy Policy. We encourage you to check back periodically to review this Privacy Policy for any changes since your last visit. 


Questions? We'd love to hear from you, or call us 020 8050 2712.